new

📢 **Feature Release: Experiments (Native Video A/B Testing)

You can now run

native A/B split tests directly inside Vidalytics

— no spreadsheets, no external tools, no messy attribution.

Compare two videos on a single placement (embed), choose one primary goal (like CTA Click, Opt-in, or Conversion Rate), and get a clear, directional readout showing who’s ahead.

Built for performance marketers who care about conversions — not just views.

🆕

What’s New

Video vs Video A/B Testing (Single Placement)

Run

Control vs Variant (Challenger)

tests on one embed/placement.

Default

50/50 traffic split

(customizable).

Choose a

single primary goal metric

, such as:

Conversion Rate
Click Rate
Opt-in Rate
Avg % Watched
Unmute Rate
Bounce Rate

Add a

test hypothesis or notes

directly inside the experiment.

Experiments Hub

A centralized dashboard to manage all your tests:

View status (Draft, Running, Paused, Finished)
See running period and viewers
Track simple
Impact
(difference between variants on the primary goal)
Search by test name
Open any test profile instantly

Dedicated Test Profile (Setup + Reporting in One Place)

Each experiment includes:

Scope, goal, and traffic allocation
Start/end dates
Variant previews
Side-by-side reporting modules
Engagement graphs per video (switchable between audience & conversion metrics)

Embed-Based Testing (No Extra Work Required)

If the Control video is already embedded — just start the test.
No need to re-embed anything.
Otherwise, copy the embed code directly from the test profile.

Safe Execution Controls

Start
– Allocate traffic immediately.
Pause
– Automatically falls back to Control.
Resume
– Preserves sticky allocation.

Sticky Allocation + Clean Attribution

Visitors are randomly assigned on page load.
Allocation remains sticky for the duration of the test.
All events and metrics are attributed to the assigned variant.
Prevents viewers from seeing multiple variants mid-funnel.

Finish Flow + Winner Selection

When ready:

Finish the test from Running or Paused.
Declare a
Winner
or mark as
Inconclusive
.
Optionally apply winner to
100% traffic
automatically.

> If 100% traffic is applied to the Variant, Control and Variant embeds swap internally — no page changes required.

Directional Reporting (Without Heavy Stats)

Summary view focused on your chosen goal metric
Impact shown after minimum duration and play thresholds
Engagement graphs per variant
No heavy statistical certification in this beta — reporting is directional and threshold-based

🛠️

How to Use It

Go to
Experiments → Create Experiment
.
Enter your test name and optional description.
Select: Control video; Variant (challenger); Traffic split (defaults to 50/50)
Choose your primary goal metric.
If the Control video is already embedded on the page, you’re ready to go. Otherwise, copy the embed code from the test profile and paste it on your target page.
Click
Start
.
Monitor performance in: Summary report; Engagement graphs
When ready, click
Finish
and declare a winner.
Optionally apply winner to 100% of traffic.

💡

Benefits

Native video split testing
focused on performance, not vanity metrics.
Optimize creatives against CTA clicks, opt-ins, conversions, and more.
Faster decisions with simplified, directional reporting.
Production-safe testing with sticky allocation.
Pause safely without breaking funnels.
No spreadsheets or external testing tools required.

⚠️

Restrictions

Available starting on our
Pro Plan
and up.
Beta scope:
Regular videos only
Smart Vids not supported
No A/B/n or feature tests
One primary goal metric per test
No 95% statistical certification in this beta
The same video cannot be included in two running tests simultaneously
Draft tests can be deleted; archiving for finished tests is coming soon

If you have questions or feedback, reach out to hi@vidalytics.com