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Know What's Happening With Your Videos, Without Digging Through the Data
Understanding video performance used to mean cross-referencing engagement curves, retention charts, and traffic sources on your own โ and still not knowing exactly what to make of it all.
Performance Insights changes that. Vids AI analyzes your video's recent session data and writes a short set of plain-language insights right on the Vid Stats page. You get a clear read on how your video is doing, what shifted compared to the previous week, and which segment, traffic source, or section of the video is behind the result.
It's the difference between looking at data and actually understanding it.
๐ What's New
Plain-Language Insight Cards on Vid Stats
- Vids AI automatically generates insight cards on your Vid Stats page for eligible videos
- Each card explains what's happening with your video in plain English โ no interpretation needed
- Cards cover three angles: current performance vs. benchmark, what changed vs. the prior week, and what's working or not working (by segment, traffic source, video section, or setting)
Insight Slider
- If multiple insights are available, move through them in sequence with the insight slider
- Each card is focused and digestible โ no walls of text
Full Performance Report in the Vids AI Sidebar
- Click See Full Reporton any insight card to open the complete performance analysis in the Vids AI sidebar
- Ask follow-up questions in the chat, or run other Vids AI analyses on the same video (summary, drop-off audit, trends, segments, benchmark, traffic drill-down, and more)
Per-Insight Feedback
- Rate each insight with a thumbs up or down so the system continues improving over time
- Dismiss any card you don't find useful โ it won't reappear
๐ ๏ธ How It Works
Vids AI analyzes the most recent 7-day window of your video's session data โ engagement, conversions, segments, and behavior over time โ and compares it to the 7 days before that. It then writes a small set of insights explaining what it found. Generated insights are stable across visits for a few days, so you'll see consistent cards rather than a new set on every page load.
๐ ๏ธ How to Use It
- Open the Vid Statspage for any eligible video
- If insights are available, they'll appear automatically as inline cards โ no action needed

- If this is the first time the video is being analyzed, there may be a brief loading moment while Vids AI processes the data (up to about a minute)

- Read the insight card โ use the sliderto move through additional insights if more than one is available
- Click See Full Reportto open the full analysis in the Vids AI sidebar

- Ask follow-up questions in the chat or explore other Vids AI analysis options on the same video
- Rate the insight with a thumbs up or down, or dismiss the card when you're done
๐ก Benefits
- Understand Your Video at a Glance:No more cross-referencing charts โ Vids AI reads your stats and tells you what they mean in plain language
- Catch Changes You Might Have Missed:Week-over-week shifts in retention, unmute rates, or conversion are surfaced automatically โ you don't have to go looking for them
- Know What's Driving Results:Find out which segment, traffic source, or section of your video is behind a performance change โ not just that something changed
- Go Deeper When You Need To:The full report and follow-up chat let you dig into specifics without leaving the page
- Always Up to Date:Insights refresh automatically on a regular cadence, so you're always looking at recent data
Notes
- Performance Insights are available on Pro plan and above
- Insights are generated automaticallyโ there is no button to manually request them
- A video must have sufficient recent play volume to be eligible; videos below the threshold will not show insight cards
If you have any questions about Performance Insights, feel free to reach out to our Customer Happiness Team at hi@vidalytics.com
Optimizing a video used to mean duplicating it, managing two entries in your library, and figuring out what to test on your own.
Not anymore.
Settings Experiments let you test any single video setting โ CTA timing, autoplay, thumbnail, gating, and more โ directly on your existing video, with no manual duplication and no library clutter.
And Vids AI Recommendations take it one step further: instead of guessing what to test, the system analyzes your video's performance and tells you exactly which setting change is worth running โ so you can launch the experiment in two clicks.
Together, they make video optimization faster, smarter, and easier than ever.
1๏ธโฃ Settings Experiments
๐ What's New
A New Type of A/B Test โ Test Settings, Not Just Videos
- A/B test any individual video setting (CTA timing, autoplay, thumbnail, gating, and more) without duplicating your video
- The original settings become the Control; your changed settings become theVariant
- Traffic is split 50/50 on the same embed โ no code changes required
No Library Clutter, No Extra Billing
- Everything is managed behind the scenes โ your video library stays clean
- The variant does not appear as a separate video and does not affect your storage billing
- Traffic sent to the variant is billed as usual
Full Flexibility After Launch
- Edit variant settings at any time after the experiment has started using the regular settings editor
- Monitor performance in your existing Experiments report
One-Click Winner Application
- When a variant wins, apply its settings directly to your original video via the winner pop-up โ no manual copying
๐ ๏ธ How It Works
Settings Experiments work on the same embed as your original video. Your original settings run as the Control; the new settings run as the Variant. Traffic is split 50/50 automatically, and stats are tracked just like a regular split test โ all without you needing to manage two separate videos.
๐ ๏ธ How to Use It
- Open the Experimentscreation flow on your video
- In the variant selector, choose "Player Settings"(instead of "Another Video")
- Open the Variant settingsand change the setting(s) you want to test (CTA timing, autoplay, thumbnail, gating, etc.)
- Confirm your traffic split and experiment settings, then save
- Monitor results from the Experiment Profile
- When a winner emerges, click Applyin the winner pop-up to push the winning settings to your original video

๐ก Benefits
- Test Any Setting in Seconds:No manual duplication, no managing two video entries โ just pick a setting, change it, and launch
- Keep Your Library Clean:The variant is handled entirely behind the scenes โ your library stays organized
- No Extra Costs:Variant videos don't affect your storage billing
- Faster Optimization Cycles:Edit variant settings even after the experiment starts, and apply winners instantly
- Familiar Reporting:Everything tracks inside your existing Experiments report โ no new dashboards to learn
โ ๏ธ Restrictions
- Settings Experiments are available starting with the Pro Plan and up just like Experiments.
- Only settings available on your plan can be tested.
2๏ธโฃ Vids AI Recommendations
๐ What's New
AI-Driven Experiment Recommendations on Vid Stats
- Vids AI analyzes your video's performance data and surfaces a recommendation card directly on the Vid Statspage when a high-confidence testing opportunity is identified
- Each recommendation includes a summary, the key metric it targets, and the reasoning behind it
Two-Click Experiment Launch
- Click See Full Reportto review the full context and proposed setting changes
- Click Create Experimentto launch โ a 2-step wizard walks you through confirming the variant settings and configuring your experiment
One-Click Winner Application
- Same as manual Settings Experiments โ apply the winning settings to your original video instantly from the winner pop-up
Decline & Dismiss
- Not interested in a recommendation? Dismiss it with one click โ it won't appear again for 7 days
๐ ๏ธ How It Works
Vids AI continuously analyzes eligible high-traffic videos in the background. When it identifies a high-confidence opportunity โ based on your video's current settings, performance data, and benchmarks โ it surfaces a recommendation card on your Vid Stats page. Recommendations are generated automatically; they appear when the system finds a meaningful opportunity, not on demand.
๐ ๏ธ How to Use It
- Go to a video's Vid Statspage
- If a recommendation is available, you'll see a card with a summary, the key metric, and why it matters
- Click See Full Reportto review the full context and proposed setting changes
- Click Create Experimentto open the setup wizard:
- Step 1:Review and confirm (or adjust) the variant settings
- Step 2:Configure traffic allocation, goal metric, and guardrails โ then confirm
- The experiment runs as a Settings Experiment
- Monitor progress from the Experiment Profile
- When a winner emerges, click Applyto push the winning settings to your original video

๐ก Benefits
- No More Guessing What to Test:AI tells you exactly which setting change is most likely to improve performance โ backed by your real data
- Launch in Two Clicks:Go from recommendation to live experiment without any manual setup
- Data-Backed Decisions:Every recommendation is tied to a specific metric and rationale โ you always know why a test is worth running
- Apply Winners Instantly:One click to push the winning settings live โ no manual work
- Non-Intrusive:Recommendations only appear when there's a genuine, high-confidence opportunity โ no noise, no false signals
โ ๏ธ Restrictions
- Vids AI Recommendations are available on Pro plans and above(Pro, Premium, Enterprise, Agency)
๐
Notes
- Recommendations appear automaticallybased on your video's performance โ there is no way to manually request one.
- Only one recommendation is shown per video at a time
- A dismissed recommendation will not reappear for 7 days
- If you manually change your video settings after a recommendation appears, that recommendation will disappear
- If a video enters a split test, any pending recommendations for it will be hidden automatically
If you have any questions about either of these features, feel free to reach out to our Customer Happiness Team at hi@vidalytics.com
AI-Optimized Embed helps your videos get discovered by
search engines and AI tools (like ChatGPT and Perplexity)
โ without exposing your offer, pricing, or key conversion elements.As your video gains traction, Vidalytics automatically generates
SEO-friendly summaries and chapters
that are visible to search engines and AI crawlers, but hidden from your viewers
.This means you can increase visibility and organic traffic while keeping your funnel clean and conversion-focused.
๐
Whatโs New
Automatic AI Summaries & Chapters
- Generates a structured summary (200โ300 words) of your video
- Adds SEO-friendly chapters and timestamps
- Focuses on problem/solution content โ not your offer
Optimized for Search & AI Discovery
Makes your videos easier to understand and index by:
- AI tools like ChatGPT and Perplexity
- Increases chances of being cited or surfaced in AI-generated answers
Invisible to Viewers
- Summaries and metadata are not visible on the page
- Your audience sees the same clean video experience
- No transcripts, spoilers, or sensitive details are exposed
Fully Automated Setup
- No coding, schema, or manual setup required
- Everything is injected automatically by the Vidalytics player
Pitch Protection Controls
- Option to define when your sales pitch begins
- Ensures sensitive content (pricing, offers, discounts) is not included in summaries
๐ ๏ธ
How It Works
- Upload your video as usual in Vidalytics.
- Enable the AI embed option inside your embed settings

- Once your video reaches 100+ plays, Vidalytics automatically:
- Generates an AI summary
- Creates SEO-friendly chapters
- Injects metadata into your page
- Search engines and AI tools can now:
- Index your video content
- Use it for discovery and citations
- Your viewers continue to see the same video experience โ unchanged.
๐ก
Benefits
- Increase Organic Traffic: Make your videos discoverable through search engines and AI tools.
- Get Cited by AI Platforms: Improve your chances of appearing in tools like ChatGPT and Perplexity.
- Protect Your Funnel: Keep pricing, offers, and key reveals hidden from public indexing.
- No Technical Setup Required: Everything works automatically โ no coding or SEO setup needed.
- Better Discoverability Without Tradeoffs: Gain visibility without sacrificing conversions or user experience.
๐
Notes
- If you have enabled this option on your embed settings it automatically activates once a video reaches 100+ plays.
- AI-generated summaries and chapters cannot be manually edited(for now).
- Viewers will not seesummaries or chapters โ they are only for search engines and AI tools.
- Updating or re-uploading a video will trigger new summaries automatically.
If you have any questions, feel free to reach out to our Customer Happiness Team at
๐
Overview
Keeping your videos consistent shouldnโt mean updating settings one by one.
With
Templates
, you can save your video player setup once and apply it anywhere โ so every video stays on-brand, up-to-date, and optimized without the manual work.Whether youโre managing a handful of videos or an entire library, Templates make it easy to roll out changes instantly and keep everything aligned.
๐
Whatโs New
Save & Reuse Player Configurations
Turn any videoโs player setup into a reusable template
Includes settings like:
- Player theme
- Controls
- Seek bar
- Fullscreen behavior
Apply the same setup across any video in seconds
Bulk Apply Templates
- Apply a template to multiple videos at once
- Works across selected videos or entire folders
- Ideal for large updates like rebranding or feature rollouts
Update Templates Anytime
- Modify an existing template using current video settings
- Reapply it whenever you want videos to match the latest version
Flexible Publishing Options
Apply templates as:
- Draft changes(review before going live)
- Live updates(republish instantly)
Centralized Template Management
- Create, update, apply, and delete templates from within your account
- Templates are shared across your team for consistent usage
๐ ๏ธ
How It Works
Create a Template
- Open any videoโs Settingspage.
- Click the โโฆโ menu.
- Select Save as Template.
- Add a name and description, then save.

Apply a Template (Single Video)
- Open a videoโs Settings.
- Click โโฆโ โ Load Settings.
- Select your template.
- The player updates instantly.

Apply a Template (Multiple Videos)
- Go to My Vids.
- Select multiple videos or a folder.
- Click Apply Template.
- Choose your template.
- Decide to:
- Republish immediately, or
- Save as draft and publish later

๐ก
Benefits
- Save Hours of Work: Make one change and apply it across your entire video library.
- Consistent Branding: Ensure every video matches your latest design and settings.
- Faster Rollouts: Launch new player styles or features instantly across all videos.
- Safer Updates: Apply changes as drafts and go live only when ready.
- Scales with Your Team: Ideal for agencies, content teams, and growing video libraries.
๐
Notes
- Only users with Edit Video permissionscan create, update, or apply templates
- Templates are account-specific(not shared across accounts)
- Applying a template will overwrite matching player settingson the selected videos
- Updating a template does not automatically update previously applied videos(must be reapplied)
- Bulk updates on very large sets (100+ videos) may take a few moments to process
- Locked or deleted videos will not update and may return an error
If you have any questions regarding this feature pleas reach out to our Customer Happiness Team at
๐
Overview
Setting up your video for performance shouldnโt require guesswork.
The
Vid Settings Wizard
is a guided, step-by-step experience that helps you optimize every video the moment you upload it
โ so you can drive more engagement, leads, and conversions right from the start.Instead of digging through settings or wondering what to enable, the wizard walks you through the most impactful features in just a few clicks.
๐
Whatโs New
Guided Video Setup (Right After Upload)
- Automatically prompts you to optimize your video
- Launches when you open Vid Settingsfor a new or unconfigured video
- No need to search for features or best practices
Video-Type-Based Recommendations
Choose your video type to tailor your setup:
- VSL (Video Sales Letter)
- Other (Webinar, Demo, Content, etc.)
Each path adapts the recommended settings based on your goal.
3-Step Optimization Flow
For
VSLs
:- Smart Autoplay to boost engagement immediately
- โGet The Offerโ CTA to drive conversions
- Exit CTA/Thumbnail to capture attention before drop-off
For
Other Videos
:- Smart Autoplay for better initial engagement
- โLearn Moreโ CTA at key moments
- Focused Fullscreen on mobile for better attention
Each step includes a simple explanation and can be activated instantly.
Completion Summary + Quick Actions
- See a checklist of everything youโve enabled
- Preview your optimized video
- Copy your embed code instantly
- Jump into advanced settings if needed
๐ ๏ธ
How It Works
- Upload a new video to Vidalytics.

- Open Vid Settings(youโll see a prompt to optimize).
- The wizard launches automatically.
- Select your video type (VSLorOther).

- Go through the 3-step optimization flow and enable recommended features.
- Review your setup in the summary screen.
- Copy your embed code or preview your video.
๐ก
Benefits
- Better Performance by Default: Every video is set up with proven, high-impact settings from the start.
- No More Guesswork: Know exactly which features to enable and why.
- Save Time: Avoid digging through settings or searching for best practices.
- Tailored to Your Goal: Recommendations adapt based on your video type.
- Consistent Optimization Across Videos: Ensure every upload follows the same high-performance setup.
๐ Notes
- The wizard appears only once per video
- If skipped or completed, it cannot be restartedfor that video
- Progress is not saved mid-wizard(restarts from Step 1 if interrupted)
- Available on all plans
If you have any questions regarding this new feature please reach out our Customer Happiness Team at
Stop guessing when your split test is โdone.โ
With
Winner Recommender
, Vidalytics now tells you whoโs ahead, how confident the data is, and when itโs safe to make a decision
โ all built directly into your experiment.No spreadsheets. No statistical expertise required. Just clear guidance so you can move faster with confidence.
๐
Overview
Running A/B tests is easy. Knowing
when to stop them
is the hard part.Winner Recommender solves that by analyzing your test data in real time and giving you a
clear, simple recommendation
โ whether you should keep running or confidently call a winner.It removes uncertainty, reduces hesitation, and helps you make better decisions based on real data.
๐
Whatโs New
Automatic Winner Guidance
- See which variant is leading, how much lift it has, and how confident the data is
- Clear recommendation shown directly inside your test
Smart Test Status
Every experiment now shows a clear status:
- Too Earlyโ Not enough data yet

- Too Closeโ No meaningful difference yet
- Gaining Confidenceโ A leader is emerging

- Ready to Finishโ Enough data to safely decide

Metrics Timeline View
- See how your test is evolving over time
- Track trends for each variant across days or weeks
Custom Guardrails
Adjust thresholds based on your goals:
- Minimum duration
- Minimum viewers
- Minimum conversions/events
- Confidence thresholds
- Minimum meaningful lift (MDE)
๐ ๏ธ
How to Use It
- Go to Experiments โ Create Experiment(or open an existing one).
- Set up your test: Select Control and Variant; Choose your primary goal metric;
- Start the test.
- Open the Experiment Profileto view results.
- Monitor the status indicator:
- Too Early โ keep running
- Too Close โ wait for clearer separation
- Gaining Confidence โ trending toward a leader
- Ready to Finish โ safe to decide
- When ready, click Finish Testand review the recommendation before confirming.
- Optionally apply the winner to 100% of traffic.

๐ก
Benefits
- No More Guesswork: Know exactly when your test has enough data to make a decision.
- Faster Decisions: Stop waiting too long โ or ending tests too early.
- Higher Confidence Results: Make calls based on real statistical confidence, not intuition.
- Better Test Completion Rates: Especially helpful for teams who struggle to confidently finish experiments.
- Deeper Insight Over Time: Understand how performance evolves, not just final results.
โ ๏ธ
Restrictions
- Available on Pro Plans and up.
- The system recommends a leader, but the final decision is always yours
- Data updates may take up to 2 hoursafter new activity
If you have any additional questions please reach out to our Customer Happiness Team at hi@vidalytics.com
Getting started with Vidalytics just got easier. New account owners can now
invite their entire team during the signup process
, so collaboration begins immediately โ no extra setup required after creating your account.Instead of jumping into settings later to add teammates, admins can now invite users right inside the onboarding flow and assign permission levels before the account is fully created.
This feature helps teams start working together from
Day 1
.๐
Whatโs New
Invite Your Team During Signup
A new step in the onboarding flow lets account owners add teammates while creating their account.
- Enter teammate email addresses
- Assign permission levels
- Send invites instantly
- Finish signup with your team already onboarded
Invited users receive an email invitation and can complete their own registration to access the account.
Permission Presets
Each invited user can be assigned a permission preset before the invite is sent.
- Visitorrole is selected by default
- Roles can be changed during the invite process
- Permissions apply immediately once the user completes registration
Seat-Aware Onboarding
The system automatically respects your
plan seat limits
.- Invite only as many users as your plan allows
- Seat warnings appear if you exceed your limit
- Additional users require a plan upgrade
Streamlined Team Setup
Everything happens in one flow:
- No need to visit account settings
- No waiting to add team members later
- Immediate team collaboration-
๐ ๏ธ
How to Use It
- Begin creating your Vidalytics account.
- When you reach the Invite Your Teamstep during signup: Enter your teammatesโ email addresses.
- For each user, select a permission preset(Visitor is selected by default).
- Add as many users as allowed by your planโs seat limit.
- Click Send Invitesto finalize the invitations.
- Your teammates will receive an email to complete their registration and access the account.
If you choose to skip this step, you can always invite users later from
Account Settings โ User Management
.๐ก
Benefits
- Faster Team Onboarding: Start collaborating immediately after account creation.
- No Delayed Setup: Avoid the extra step of configuring users later.
- Better Admin Control: Assign permission levels before teammates join.
- Plan-Aware Management: The system automatically respects your seat limits.
- Ideal for Agencies and Teams: Quickly bring marketers, media buyers, analysts, or clients into the account.
๐
& Limitations**- Total users (including the account owner) cannot exceed your planโs seat limit.
- Only valid and unique email addressesare accepted.
- Each invited user must have at least the Visitor roleassigned.
- Duplicate email entries are not allowed within the same account.
- Only account owners/adminssee the invite step during onboarding.
โ ๏ธ
Edge Cases & Expected Behavior
- Duplicate emails will be rejected (only one invite per email).
- Invalid email formats must be corrected before continuing.
- If seat limits are exceeded, you must remove users or upgrade your plan.
- If you skip inviting users during signup, you can add them later in User Management.
- If an invite was sent by mistake, roles or access must be adjusted after the user completes registration.
If you have questions about onboarding or team management, our Customer Happiness Team is happy to help at .
Add
click-worthy video thumbnails directly to your email campaigns
with the new Email Embed
feature.Instead of sending plain text links, you can now generate
professional video preview thumbnails
with a play button overlay and embed them into your emails. When recipients click the thumbnail, they are taken directly to your video page or landing page โ helping increase engagement and click-through rates.This feature is available inside
Vid Settings โ Embed โ Email Embed
.๐
Whatโs New
Email-Friendly Video Thumbnails
Generate ready-to-use thumbnails designed specifically for email campaigns.
Each thumbnail:
- Includes an automatic play button overlay
- Links to your chosen destination URL
- Is optimized for fast loading across email clients
- Can be downloaded or copied with ready-to-use embed code
Since most email clients donโt support inline video playback, this method provides a reliable way to encourage viewers to click through to your video page.
Flexible Linking
Each thumbnail can link to:
- Your Vidalytics video preview page, or
- Any custom landing page or funnel URL.
Built-In Thumbnail Customization
You can easily customize:
- Thumbnail size(default max: 450px)
- Destination URL
Aspect ratio is always preserved for optimal display.
๐ ๏ธ
How to Use It
- Open your video and go to Vid Settings.
- Click Embed.
- Select the Email Embedtab.
- Adjust thumbnail size if needed (default max 450px).
- Confirm or update your destination URL.
- Preview the thumbnail and check file size.
- Download the image or copy the embed-ready code.
- Paste it into your email editor (Gmail, Outlook, Apple Mail, etc.).

๐ก
Benefits
- Increase Click-Through Rates: Video thumbnails naturally stand out in inboxes and drive more engagement.
- Save Design Time: Generate email-ready thumbnails instantly without using external tools.
- Professional Branding: The play button overlay automatically matches your player style.
- Flexible Campaign Linking: Send viewers directly to your video preview page or a custom landing page.
- Email Client Compatibility: Works across nearly all major email providers.
โ ๏ธ
Not Supported
- Uploading external custom thumbnails
- Inline video playback within email clients
If you have questions or feedback about Email Embed, our Customer Happiness Team is happy to help at .
Meet
Storybar
โ a brand-new seek bar type designed to make long videos feel shorter, more engaging, and easier to consume.Instead of showing one long timeline, Storybar breaks your video into
creator-defined chunks
, revealing progress slice by slice (or displaying all chunks like Instagram Stories). Itโs ideal for webinars, VSLs, demos, and any long-form content where perceived length can impact engagement.Think of it as turning one long video into a sequence of โjust one moreโ moments.
๐
Whatโs New
New Seek Bar Type: Storybar
Available in
Player Settings โ Seek Bar Type
.Mutually exclusive with:
- Standard Seek Bar
- Rapid Engage Bar (REB)
- Turning on Storybar disables the others.
Creator-Defined Chunks (Chapters-Like Editor)
Split your video into structured parts using a simple editor:
Add
start time
for each chunkEnd time is automatically inferred from:
- The next chunk, or
- The end of the video
Guardrails:
- Minimum: 5 seconds per chunk(prevents flicker)
- Maximum: 10 chunks per video
- Default time offset: 5 seconds(faster setup)
2 Appearance Modes
Step-by-Step
- Reveals chunks progressively as viewers complete them
- The remaining timeline expands as they advance
Stories Grid
- Displays all chunks upfront at equal width
- Duration does not affect visual size
- Mimics the familiar โStoriesโ experience
Story Navigation Behavior
When navigation is enabled:
Normal rewind/fast-forward works
within the current chunk
Viewers can:
- Tap screen edges to move one chunk left/right
- Tap another visible chunk (Stories Grid only)
Rewind/FF can cross chunk boundaries when near the start/end
Transitions are instant
Viewers always land at the
start of the selected chunk
๐ ๏ธ
How to Use It

- Open Player Settings โ Seek Bar Type.
- Select Storybar.
- Split your video into parts by setting start times.
- Choose your preferred appearance:
- Step-by-Step
- Stories Grid
- (Optional) Configure position and navigation behavior if available.
- Save and publish.
- Preview to ensure the chunking flow feels right.
๐ก
Benefits
- Makes long videos feel shorterby breaking them into manageable micro-steps.
- Builds momentumwith clear visual progress feedback.
- Reduces bounceby lowering perceived commitment.
- Maintains core player functionality(resume, captions, CTAs, Play Gates, etc.).
- Gives creators controlover how much progress is revealed to viewers.
โ ๏ธ
Restrictions
- Cannot be used together with Chapters
- Available starting on our Pro Planand up.
- Requires the Sleek Theme
- Maximum of 10 chunks
- Minimum of 5 seconds per chunk
If you have questions or feedback, reach out to hi@vidalytics.com
You can now run
native A/B split tests directly inside Vidalytics
โ no spreadsheets, no external tools, no messy attribution.Compare two videos on a single placement (embed), choose one primary goal (like CTA Click, Opt-in, or Conversion Rate), and get a clear, directional readout showing whoโs ahead.
Built for performance marketers who care about conversions โ not just views.
๐
Whatโs New
Video vs Video A/B Testing (Single Placement)
Run
Control vs Variant (Challenger)
tests on one embed/placement.Default
50/50 traffic split
(customizable).Choose a
single primary goal metric
, such as:- Conversion Rate
- Click Rate
- Opt-in Rate
- Avg % Watched
- Unmute Rate
- Bounce Rate
Add a
test hypothesis or notes
directly inside the experiment.Experiments Hub
A centralized dashboard to manage all your tests:
- View status (Draft, Running, Paused, Finished)
- See running period and viewers
- Track simple Impact(difference between variants on the primary goal)
- Search by test name
- Open any test profile instantly
Dedicated Test Profile (Setup + Reporting in One Place)
Each experiment includes:
- Scope, goal, and traffic allocation
- Start/end dates
- Variant previews
- Side-by-side reporting modules
- Engagement graphs per video (switchable between audience & conversion metrics)
Embed-Based Testing (No Extra Work Required)
- If the Control video is already embedded โ just start the test.
- No need to re-embed anything.
- Otherwise, copy the embed code directly from the test profile.
Safe Execution Controls
- Startโ Allocate traffic immediately.
- Pauseโ Automatically falls back to Control.
- Resumeโ Preserves sticky allocation.
Sticky Allocation + Clean Attribution
- Visitors are randomly assigned on page load.
- Allocation remains sticky for the duration of the test.
- All events and metrics are attributed to the assigned variant.
- Prevents viewers from seeing multiple variants mid-funnel.
Finish Flow + Winner Selection
When ready:
- Finish the test from Running or Paused.
- Declare a Winneror mark asInconclusive.
- Optionally apply winner to 100% trafficautomatically.
> If 100% traffic is applied to the Variant, Control and Variant embeds swap internally โ no page changes required.
Directional Reporting (Without Heavy Stats)
- Summary view focused on your chosen goal metric
- Impact shown after minimum duration and play thresholds
- Engagement graphs per variant
- No heavy statistical certification in this beta โ reporting is directional and threshold-based
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How to Use It

- Go to Experiments โ Create Experiment.
- Enter your test name and optional description.
- Select: Control video; Variant (challenger); Traffic split (defaults to 50/50)
- Choose your primary goal metric.
- If the Control video is already embedded on the page, youโre ready to go. Otherwise, copy the embed code from the test profile and paste it on your target page.
- Click Start.
- Monitor performance in: Summary report; Engagement graphs
- When ready, click Finishand declare a winner.
- Optionally apply winner to 100% of traffic.
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Benefits
- Native video split testingfocused on performance, not vanity metrics.
- Optimize creatives against CTA clicks, opt-ins, conversions, and more.
- Faster decisions with simplified, directional reporting.
- Production-safe testing with sticky allocation.
- Pause safely without breaking funnels.
- No spreadsheets or external testing tools required.
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Restrictions
- Available starting on ourPro Planand up.
- Beta scope: Regular videos only
- Smart Vids not supported
- No A/B/n or feature tests
- One primary goal metric per test
- No 95% statistical certification in this beta
- The same video cannot be included in two running tests simultaneously
- Draft tests can be deleted; archiving for finished tests is coming soon
If you have questions or feedback, reach out to hi@vidalytics.com
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