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📢 Feature Release: Vid Stats – Funnel View

Understanding your video performance just got easier. With the new
Funnel View
in Vid Stats, you can now
visualize how viewers progress (or drop off)
throughout your video — from the first impression to conversion.
This clear, step-by-step funnel helps you pinpoint where viewers are bouncing, engaging, or converting — so you can optimize faster and make data-driven improvements.
🆕
What’s New
Funnel Chart Visualization
  • See your video’s
    viewer flow
    in a visual, step-based funnel.
  • Each bar shows how viewers progress (or drop off) across key points in your video.
Custom Funnel Steps
  • Choose up to
    5 steps
    to build your funnel from a full list of milestones, such as:
  • Playback Events
    (e.g., Started, Watched 25%, 50%, 75%).
  • Interactive Events
    (CTAs, Play Gates, Exit CTAs/PGs).
  • Conversions
    .
Steps are
auto-ordered
chronologically based on timeline position.
The
Converted
step always appears last.
Custom script milestone steps are coming soon!
Tooltips with Details
Hover over any step to view:
  • Absolute viewers
    .
  • % drop from the previous step
    .
  • % of total viewers
    .
Segmentation & Comparison
  • Segment Funnels
    – Break down results by device, traffic source, or other filters.
  • Compare Periods
    – Track how your funnel changes over time.
  • Compare Videos
    – Analyze two videos side by side using the same step structure.
Export Data
  1. Download your funnel data in
    CSV or XLSX
    format for deeper analysis.
  2. Exports respect all filters and selected steps.
🛠️
How to Use It
  1. Open
    Vid Stats
    for any video.
  2. Switch to the
    Funnel
    tab.
  3. Review the
    default funnel
    or click
    Customize
    to select up to 5 steps.
  4. Hover over the funnel bars for more details.
  5. Use
    Compare
    or
    Segments
    to refine your analysis.
  6. Export your funnel data if you’d like to share or analyze it offline.
Funnel view RN
>
Note:
This is an
open funnel
— viewers don’t need to pass through every previous step to be counted in a later one.
> Example: If
Start Auto Play
is enabled, a viewer might reach the “Watched 25%” step without first unmuting the video.
💡
Benefits
  1. Instant Insight
    – See exactly where viewers drop off or convert — no spreadsheets required.
  2. Identify Bottlenecks
    – Spot weak CTAs, poor hooks, or drop-off points in seconds.
  3. Smarter Optimization
    – Make targeted edits to boost engagement and conversions.
  4. Compare Over Time
    – Evaluate improvements or test variations across different videos or campaigns.
  5. Visual Clarity
    – Replace guesswork with clean, data-backed visuals of your video’s performance.
⚠️
Restrictions
  • Available starting on our
    Pro+ plan
    only.
  • Maximum of
    5 steps per funnel view
    .
  • Steps are
    auto-ordered
    by timeline and cannot be rearranged.
  • When comparing two videos, both share the same selected step configuration.
The new
Funnel View
gives you a complete visual story of your video’s performance — from first play to conversion. No more scattered data or manual reports — just clear insights, right where you need them.
For questions or feedback, reach out anytime at [hi@vidalytics.com]