Meta CAPI Integration
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Silver Moon
“Watch Percentage” events are currently sent to Meta through the browser, so they will not work if the user is on iOS 14.5 or has an ad blocker enable in its browser. To avoid this, Vidalitycs should send the events as well through the Conerversion API (CAPI), and include in the events the email of the user as a parameter to improve matching if it’s present in the URL.
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Silver Moon
This is important if you use the Play Gate feature, so every time someone enters his email the event gets to your pixel,. so Meta can optimize your campaigns